| 000 | 02527nam a2200505 i 4500 | ||
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| 001 | 689081 | ||
| 005 | 20230224143755.0 | ||
| 007 | cr|||||||||||| | ||
| 008 | 181030s2014 gw a gs 000|0|eng d | ||
| 020 | _a9783658081324 (ebook) | ||
| 035 | _a(StDuBDS)AH29500286 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda _dUkPrAHLS |
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| 072 | 7 |
_aKJM _2bicssc |
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_aKJS _2bicssc |
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_aKJSM _2bicssc |
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_aKJSA _2bicssc |
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_aBUS _2ukslc |
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| 072 | 7 |
_aKJM _2thema |
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| 072 | 7 |
_aKJS _2thema |
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| 072 | 7 |
_aKJSM _2thema |
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| 072 | 7 |
_aKJSA _2thema |
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| 245 | 0 | 0 |
_aAdvances in advertising research (Vol. V) : _bextending the boundaries of advertising / _cedited by Ivana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki. |
| 250 | _a2015 edition. | ||
| 264 | 1 |
_aWiesbaden : _bSpringer, _c2014. |
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| 300 |
_a330 pages : _billustrations (black and white) |
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| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 366 | _b20141208 | ||
| 490 | 0 |
_aEuropean Advertising Academy ; _v5 |
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| 520 | 8 |
_aAdvances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. _bAdvances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network. |
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| 530 | _aAlso available in printed form ISBN 9783658081317 | ||
| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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| 650 | 7 |
_aBusiness and Management _2ukslc |
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| 650 | 7 |
_aManagement & management techniques _2thema |
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| 650 | 7 |
_aSales & marketing _2thema |
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| 650 | 7 |
_aMarket research _2thema |
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| 650 | 7 |
_aAdvertising _2thema |
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| 655 | 7 | _2lcsh | |
| 700 | 1 |
_aBanks, Ivana Busljeta, _eeditor. |
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| 700 | 1 |
_aDe Pelsmacker, Patrick, _eeditor. |
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| 700 | 1 |
_aOkazaki, Shintaro, _eeditor. |
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| 856 | 4 | 0 | _uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9783658081324 |
| 942 |
_n0 _2ddc |
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| 999 |
_c43401 _d43401 |
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