| 000 | 01711nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 685846 | ||
| 005 | 20210719171502.0 | ||
| 008 | 151209s2016 enka f b 001|0|eng|d | ||
| 020 |
_a9781780675626 (pbk.) : _c£19.95 |
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| 035 | _a(StDuBDS)9781780675626 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
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| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8'27'0247416 _223 |
| 100 | 1 |
_aSlade, Catharine, _eauthor. |
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| 245 | 1 | 0 |
_aCreating a brand identity : _ba guide for designers / _cCatharine Slade-Brooking. |
| 264 | 1 |
_aLondon : _bLaurence King Publishing, _c2016. |
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| 300 |
_a160 pages : _billustrations (black and white, and colour) ; _c23 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aCreating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCommercial art. | |
| 650 | 0 | _aGraphic arts. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
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| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 942 | _n0 | ||
| 999 |
_c41092 _d41092 |
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