| 000 | 01480nam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 684775 | ||
| 005 | 20210719171058.0 | ||
| 008 | 150720s2016 enkab f b 001|0|eng|d | ||
| 020 |
_a9780749474492 (pbk.) : _c£34.99 |
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| 020 |
_z9780749474508 (ebook) : _cNo price |
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| 035 | _a(StDuBDS)9780749474492 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda _dUkLoUWL |
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| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658'.049 _223 |
| 100 | 1 |
_aGrosse, Robert E., _eauthor. |
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| 245 | 1 | 0 |
_aEmerging markets : _bstrategies for competing in the global value chain / _cRobert Grosse. |
| 264 | 1 |
_aLondon : _bKoganPage, _c2016. |
|
| 300 |
_aviii, 261 pages : _billustrations (black and white), maps (black and white) ; _c24 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 336 |
_acartographic image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aPacked with in-depth case studies of multinationals from both sides of emerging markets, including Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA, 'Emerging Markets' is essential reading for anyone wanting to understand the new competitive landscape and how to maximise their business opportunities there. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aCompetition, International. | |
| 650 | 0 | _aInternational business enterprises. | |
| 942 | _n0 | ||
| 999 |
_c40362 _d40362 |
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