| 000 | 03043nam a2200577 i 4500 | ||
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| 001 | 684707 | ||
| 005 | 20230419141031.0 | ||
| 007 | cr|||||||||||| | ||
| 008 | 130918s2014 enka fs 001|0|eng|d | ||
| 020 | _a9781292033556 (ebook) | ||
| 035 | _a(StDuBDS)AH27274417 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda _dUkPrAHLS _dUkLoUWL |
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| 050 | 0 |
_aTX911.3.M3 _bK68 2014 |
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| 072 | 7 |
_aTRV _2ukslc |
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| 072 | 7 |
_aKJS _2bicssc |
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| 072 | 7 |
_aKNSG _2bicssc |
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| 072 | 7 |
_aKNSH _2bicssc |
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| 072 | 7 |
_aKJS _2thema |
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| 072 | 7 |
_aKNP _2thema |
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| 072 | 7 |
_aKNS _2thema |
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| 100 | 1 |
_aKotler, Philip, _eauthor. |
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| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip R. Kotler, John T. Bowen and James Makens. |
| 250 | _a6th edition. | ||
| 250 | _a6th edition. | ||
| 264 | 1 |
_aHarlow, Essex : _bPearson, _c[2014] |
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| 300 |
_aii, 630 pages : _billustrations (black and white, and colour) |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 366 | _b20130717 | ||
| 490 | 1 | _aPearson custom library | |
| 500 | _aPrevious edition: 2010. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 |
_aThis hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness. _bFor courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments. |
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| 530 | _aAlso available in printed form ISBN 9781292020037 | ||
| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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| 650 | 0 | _aHospitality industry. | |
| 650 | 0 | _aTourism. | |
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aTravel and Tourism. _2ukslc |
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| 650 | 7 |
_aSales & marketing _2thema |
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| 650 | 7 |
_aRetail & wholesale industries _2thema |
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| 650 | 7 |
_aHospitality & service industries _2thema |
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| 655 | 7 | _2lcsh | |
| 700 | 1 |
_aBowen, John _q(John T.), _d1948- _eauthor. |
|
| 700 | 1 |
_aMakens, James C., _eauthor. |
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| 830 | 0 | _aPearson custom library. | |
| 856 | 4 | 0 |
_uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781292033556 _z Click to view (1 copy) |
| 942 |
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