| 000 | 01889nam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 684395 | ||
| 005 | 20210719170934.0 | ||
| 008 | 150915s2016 enka f b 001|0|eng|d | ||
| 020 |
_a9781472568922 (pbk.) : _c£37.99 |
||
| 020 |
_z9781474213073 (PDF ebook) : _cNo price |
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| 035 | _a(StDuBDS)9781472568922 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda _dUkLoUWL |
||
| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a659.1'974692 _223 |
| 100 | 1 |
_aCope, Jon, _eauthor. |
|
| 245 | 1 | 0 |
_aFashion promotion in practice / _cJon Cope and Dennis Maloney. |
| 264 | 1 |
_aLondon : _bFairchild Books, _c2016. |
|
| 300 |
_a216 pages : _billustrations (black and white, and colour) ; _c27 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 490 | 1 | _aRequired reading range. Course reader | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aOffering crucial insights into the how and why of promotional practice, this go-to guide explores the key issues and main areas of fashion promotion, including fashion film, the democratisation of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations and campaign planning and evaluation. It also explores the key technologies, events and activities that have shaped each practice, and includes exercises, case studies and interviews with major industry professionals. | |
| 521 | _aSpecialized. | ||
| 650 | 0 |
_aAdvertising _xFashion. |
|
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aFashion merchandising. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aMaloney, Dennis _c(Fashion writer), _eauthor. |
|
| 830 | 0 | _aRequired reading range. Course reader. | |
| 942 | _n0 | ||
| 999 |
_c40121 _d40121 |
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