| 000 | 01425nam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 684004 | ||
| 005 | 20230419120903.0 | ||
| 008 | 121112s2013 enka f 001 0 eng|d | ||
| 020 |
_a9780199655090 (pbk.) : _c£39.99 |
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| 035 | _a(StDuBDS)9780199655090 | ||
| 040 |
_aStDuBDS _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8'3 _223 |
| 100 | 1 |
_aBradley, Nigel, _d1958- _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing research : _btools & techniques / _cNigel Bradley. |
| 250 | _a3rd edition. | ||
| 264 | 1 |
_aOxford : _bOxford University Press, _c[2013] |
|
| 264 | 4 | _c©2013 | |
| 300 |
_axx, 527 pages : _billustrations (black and white, and blue) ; _c25 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2010. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aBalancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 942 | _n0 | ||
| 999 |
_c39825 _d39825 |
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