| 000 | 01077nam a2200313 4500 | ||
|---|---|---|---|
| 001 | 683809 | ||
| 005 | 20221003130919.0 | ||
| 008 | 110106s2010 gw a b 000 0 eng | | ||
| 020 | _a3834923249 (paperback) | ||
| 020 | _a9783834923240 (paperback) | ||
| 035 | _a()DAW24818833 | ||
| 040 |
_dDAWSON _erda |
||
| 050 | 0 | 4 |
_aHF5415.1255 _b.A76 2010 |
| 082 | 0 | 4 |
_a658.8270285 _223 |
| 100 | 1 |
_aArnhold, Ulrike, _eauthor. |
|
| 245 | 1 | 0 |
_aUser generated branding : _bintegrating user generated content into brand management / _cUlrike Arnhold ; with a preface by Christoph Burmann. |
| 250 | _a1st Edition | ||
| 264 | 1 |
_aWiesbaden : _bGabler, _c2010. |
|
| 300 |
_axxviii, 451 pages : _billustrations ; _c21 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 490 | 1 | _aGabler research : Innovatives markenmanagement | |
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aUser-generated content. | |
| 830 | 0 |
_aGabler research. _pInnovatives markenmanagement. |
|
| 942 | _n0 | ||
| 999 |
_c39663 _d39663 |
||