000 01389nam a22003258i 4500
001 683639
005 20230419120859.0
008 141022s2015 mdu f 000|0|eng|d
020 _a9780810884106 (pbk.) :
_c£27.95
035 _a(StDuBDS)9780810884106
040 _aStDuBDS
_beng
_cStDuBDS
_erda
_dUkLoUWL
072 7 _aMUS
_2eflch
072 7 _aMUS
_2ukslc
082 0 4 _a781.5'413
_223
100 1 _aZager, Michael,
_eauthor.
245 1 0 _aWriting music for commercials :
_btelevision, radio, and new media /
_cMichael Zager.
250 _a3rd edition.
264 1 _aLanham :
_bRowman & Littlefield Publishers,
_c2015.
300 _a262 pages
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
520 8 _aIn 'Writing Music for Commercials', professor, composer, arranger and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business.
521 _aSpecialized.
650 0 _aMusic in advertising
_xInstruction and study.
650 0 _aTelevision advertising.
650 0 _aRadio advertising.
650 0 _aInternet advertising.
942 _n0
999 _c39518
_d39518