| 000 | 01377nam a22003498i 4500 | ||
|---|---|---|---|
| 001 | 683089 | ||
| 005 | 20210719170318.0 | ||
| 008 | 150701r20152006enk f 000|0|eng|d | ||
| 020 |
_a9781857886351 (pbk.) : _c£19.99 |
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| 035 | _a(StDuBDS)9781857886351 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
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| 072 | 7 |
_aBUS _2ukslc |
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| 082 | 0 | 4 |
_a658.8'27'095 _223 |
| 100 | 1 |
_aChadha, Radha, _eauthor. |
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| 245 | 1 | 4 |
_aThe cult of the luxury brand : _binside Asia's love affair with luxury / _cby Radha Chadha & Paul Husband. |
| 264 | 1 |
_aLondon : _bNicholas Brealey Publishing, _c2015. |
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| 300 | _a320 pages | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aOriginally published: 2006. | ||
| 520 | 8 | _aThis text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand. | |
| 521 | _aSpecialized. | ||
| 650 | 0 |
_aBrand name products _zAsia. |
|
| 650 | 0 |
_aLuxuries _zAsia. |
|
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 651 | 0 |
_aAsia _xSocial conditions _y21st century. |
|
| 700 | 1 |
_aHusband, Paul, _eauthor. |
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| 942 | _n0 | ||
| 999 |
_c39068 _d39068 |
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