000			01607nam a22003498i 4500
001			683081
005			20210719170316.0
008			150817s2015 nyua f 000|0|eng|d
020			_a9781628924701 (pbk.) : _c£44.00
035			_a(StDuBDS)9781628924701
040			_aStDuBDS _beng _cStDuBDS _erda
072		7	_aBUS _2eflch
072		7	_aBUS _2ukslc
082	0	4	_a658.4'094 _223
245	0	0	_aStrategic design thinking : _binnovation in products, services, experiences and beyond / _cedited by Natalie W. Nixon.
264		1	_aNew York : _bFairchild Books, _c2015.
300			_a256 pages : _billustrations (black and white, and colour) ; _c24 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
520	8		_aThis text guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. Introducing an integrative approach, using the lens of design thinking as a way to see the world, its focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialisation, as it lays out the principles behind design management, strategic design, service design and experience design.
521			_aSpecialized.
650		0	_aCreative ability in business.
650		0	_aCreative thinking.
650		0	_aDesign.
650		0	_aOrganizational change.
650		7	_aBusiness and Management. _2eflch
650		7	_aBusiness and Management. _2ukslc
700	1		_aNixon, Natalie W., _eeditor.
942			_n0
999			_c39061 _d39061