000			01743nam a22003258i 4500
001			682121
005			20210719170037.0
008			150401s2015 cau |||| 000|0|eng|d
020			_a978034172811 (pbk.) : _c£15.99
035			_a(StDuBDS)9780134172811
040			_aStDuBDS _beng _cStDuBDS _erda _dUkLoUWL
072		7	_aBUS _2eflch
072		7	_aBUS _2ukslc
082	0	4	_a658.8'27 _223
100	1		_aNeumeier, Marty, _d1947- _eauthor.
245	1	4	_aThe brand flip : _bwhy customers now run companies and how to profit from it / _cMarty Neumeier.
264		1	_aBerkeley : _bNew Riders, _c2015.
300			_a160 pages ; _c21 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	1		_aVoices that matter
520	8		_aIn the 13 years since Marty Neumeier wrote 'The Brand Gap', the gulf between business strategy and customer experience has finally begun to shrink. Many companies have bridged the gap to build powerful brands, radically differentiating their products and doubling down on design. But even the most successful haven't read the full memo. The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars. In this book, Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format.
650		0	_aBranding (Marketing)
650		0	_aProduct management.
650		7	_aBusiness and Management. _2eflch
650		7	_aBusiness and Management. _2ukslc
830		0	_aVoices that matter.
942			_n0
999			_c38569 _d38569