000 01781nam a2200385 i 4500
001 681716
005 20210719165853.0
008 150527r20152014enka f b 001|0|eng|d
020 _a9781474254465 (pbk.) :
_c£19.99
020 _z9781472558107 (ePub ebook) :
_cNo price
020 _z9781472558114 (PDF ebook) :
_cNo price
035 _a(StDuBDS)9781474254465
040 _aStDuBDS
_beng
_cStDuBDS
_erda
072 7 _aBUS
_2eflch
072 7 _aBUS
_2ukslc
082 0 4 _a659.1'9687'08110941
_223
100 1 _aJobling, Paul,
_eauthor.
245 1 0 _aAdvertising menswear :
_bmasculinity and fashion in the British media since 1945 /
_cPaul Jobling.
264 1 _aLondon :
_bBloomsbury Academic,
_c2015.
300 _axiv, 254 pages :
_billustrations (black and white) ;
_c24 cm.
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 1 _aDress and fashion research
500 _aOriginally published: 2014.
504 _aIncludes bibliographical references and index.
520 8 _aIn what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the 20th century.
521 _aSpecialized.
650 0 _aAdvertising
_xMen's clothing
_zGreat Britain
_xHistory
_y20th century.
650 7 _aBusiness and Management.
_2eflch
650 7 _aBusiness and Management.
_2ukslc
830 0 _aDress and fashion research.
942 _n0
999 _c38277
_d38277