000			01685nam a22004098i 4500
001			681524
005			20210719165807.0
008			130208s2013 enka f 001 0 eng|d
020			_a9780749467791 (pbk.) : _c£29.99
035			_a(StDuBDS)9780749467791
040			_aStDuBDS _cStDuBDS _erda
072		7	_aBUS _2eflch
072		7	_aBUS _2ukslc
082	0	4	_a658.8'3 _223
100	1		_aBrace, Ian, _d1949- _eauthor.
245	1	0	_aQuestionnaire design : _bhow to plan, structure and write survey material for effective market research / _cIan Brace.
250			_a3rd edition.
264		1	_aLondon : _bKoganPage, _c2013.
300			_a288 pages : _billustrations (black and white) ; _c24 cm.
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	1		_aMarket research in practice
500			_aPublished in association with the Market Research Society.
500			_aPrevious edition: 2008.
504			_aIncludes bibliographical references and index.
520	8		_aQuestionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.
521			_aSpecialized.
650		0	_aMarketing research _xMethodology.
650		0	_aQuestionnaires _xDesign.
650		7	_aBusiness and Management. _2eflch
650		7	_aBusiness and Management. _2ukslc
710	2		_aMarket Research Society.
830		0	_aMarket research in practice.
942			_n0
999			_c38146 _d38146