| 000 | 01432nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 680379 | ||
| 005 | 20210719165257.0 | ||
| 008 | 131205s2014 enka f 001 0 eng|d | ||
| 020 |
_a9780749469955 (pbk.) : _c£24.99 |
||
| 020 |
_z9780749469962 (ebook) : _cNo price |
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| 035 | _a(StDuBDS)9780749469955 | ||
| 040 |
_aStDuBDS _cStDuBDS _erda |
||
| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8'27 _223 |
| 100 | 1 |
_aRowles, Daniel, _eauthor. |
|
| 245 | 1 | 0 |
_aDigital branding : _ba complete step-by-step guide to strategy, tactics and measurement / _cDaniel Rowles. |
| 264 | 1 |
_aLondon : _bKoganPage, _c2014. |
|
| 300 |
_axi, 220 pages : _billustrations (black and white) ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 520 | 8 | _a'Digital Branding' gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 942 | _n0 | ||
| 999 |
_c37281 _d37281 |
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