| 000 | 01431nam a22003738i 4500 | ||
|---|---|---|---|
| 001 | 679575 | ||
| 005 | 20230418180506.0 | ||
| 008 | 150106s2015 enk f 000|0|eng|d | ||
| 020 |
_a9780199684090 (pbk.) : _c£46.99 |
||
| 035 | _a(StDuBDS)9780199684090 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda _dUkLoUWL |
||
| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8'02 _223 |
| 100 | 1 |
_aWest, Douglas C., _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic marketing : _bcreating competitive advantage / _cDouglas West, John Ford, Essam Ibrahim. |
| 250 | _a3rd edition. | ||
| 264 | 1 |
_aOxford : _bOxford University Press, _c2015. |
|
| 300 |
_a616 pages ; _c25 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aPrevious ed.: 2010. | ||
| 520 | 8 | _aThis text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aFord, John B. _q(John Battice), _d1949- _eauthor. |
|
| 700 | 1 |
_aIbrahim, Essam, _eauthor. |
|
| 942 | _n0 | ||
| 999 |
_c36832 _d36832 |
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