| 000 | 02589nam a2200517 i 4500 | ||
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| 001 | 679370 | ||
| 005 | 20230120102740.0 | ||
| 007 | cr|||||||||||| | ||
| 008 | 130705t20132013caua s 001 0 eng d | ||
| 010 | _a2013025201 | ||
| 020 | _a9781118758151 (ebook) | ||
| 035 | _a(StDuBDS)AH25621797 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk _dStDuBDSZ _erda _dUkPrAHLS |
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| 050 | 0 |
_aHF5415.32 _b.M36 2014 |
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| 072 | 7 |
_aKJ _2bicssc |
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| 072 | 7 |
_aKJM _2bicssc |
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| 072 | 7 |
_aBUS _2ukslc |
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| 072 | 7 |
_aKJ _2thema |
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| 072 | 7 |
_aKJM _2thema |
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| 072 | 7 |
_aKJSM _2thema |
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| 100 | 1 |
_aMalone, Chris, _d1969- |
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| 245 | 1 | 4 |
_aThe human brand : _bhow we relate to people, products, and companies / _cChris Malone, Susan T. Fiske. |
| 264 | 4 |
_c© 2013 _aSan Francisco : _bJossey-Bass, _c[2013] |
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| 300 |
_axii, 196 pages : _billustrations |
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| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 366 | _b20131119 | ||
| 500 | _aIncludes index. | ||
| 500 |
_aFormerly CIP. _5Uk |
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| 520 | 8 |
_aWhy we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us. _bPeople everywhere describe their relationships with brands in a deeply personal way: we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Chris Malone and Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. |
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| 530 | _aAlso available in printed form ISBN 9781118611319 | ||
| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 |
_aMarketing _xPsychological aspects. |
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| 650 | 7 |
_aBUSINESS & ECONOMICS / General. _2bisacsh |
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| 650 | 7 |
_aBusiness and Management _2ukslc |
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| 650 | 7 |
_aBusiness & Management _2thema |
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| 650 | 7 |
_aManagement & management techniques _2thema |
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| 650 | 7 |
_aMarket research _2thema |
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| 655 | 7 | _2lcsh | |
| 700 | 1 | _aFiske, Susan T. | |
| 776 | 0 | 8 |
_iOnline version: _aMalone, Chris, 1969- _tHuman brand _bFirst edition. _w(DLC) 2013028032 _dSan Francisco : Jossey-Bass, [2014] _z9781118758151 |
| 856 | 4 | 0 |
_uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781118758151 _zOpen e-book |
| 942 |
_n0 _2ddc |
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| 999 |
_c36710 _d36710 |
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