| 000 | 01982nam a2200373 i 4500 | ||
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| 001 | 679332 | ||
| 005 | 20230419141003.0 | ||
| 008 | 140918s2015 enka f 001 0|eng|d | ||
| 020 |
_a9780273786542 (pbk.) : _c£49.99 |
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| 020 |
_z9780273786559 (ebook) : _cNo price |
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| 020 |
_z9780273786573 (PDF ebook) : _cNo price |
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| 035 | _a(StDuBDS)9780273786542 | ||
| 040 |
_aStDuBDS _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
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| 072 | 7 |
_aBUS _2ukslc |
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| 082 | 0 | 4 |
_a658.8'72 _223 |
| 100 | 1 |
_aChaffey, Dave, _d1963- _eauthor. |
|
| 245 | 1 | 0 |
_aDigital business and e-commerce management : _bstrategy, implementation and practice / _cDave Chaffey. |
| 250 | _a6th edition. | ||
| 264 | 1 |
_aHarlow, England : _bPearson, _c2015. |
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| 300 |
_axxxi, 680 pages : _billustrations (colour) ; _c27 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 |
_aBusiness enterprises _xComputer networks. |
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| 650 | 7 |
_aBusiness and Management. _2eflch |
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| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 942 | _n0 | ||
| 999 |
_c36690 _d36690 |
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