| 000 | 01272nam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 678814 | ||
| 005 | 20210719164737.0 | ||
| 008 | 140908s2015 enka 001|0|eng|d | ||
| 020 |
_a9781780675565 (pbk.) : _c£19.95 |
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| 035 | _a(StDuBDS)9781780675565 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a659.1'09 _223 |
| 100 | 1 |
_aVeksner, Simon, _eauthor. |
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| 245 | 1 | 0 |
_a100 ideas that changed advertising / _cSimon Veksner. |
| 246 | 3 | _aOne hundred ideas that changed advertising | |
| 246 | 3 | _aHundred ideas that changed advertising | |
| 264 | 1 |
_aLondon : _bLaurence King Publishing, _c2015. |
|
| 300 |
_a214 pages : _billustrations (black and white, and colour) ; _c27 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aA chronicle of the key ideas that have shaped the adverts we see everyday, this book offers a fascinating insight into an ever-changing and fast-moving industry. | |
| 650 | 0 |
_aAdvertising _xHistory. |
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| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 942 | _n0 | ||
| 999 |
_c36355 _d36355 |
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