| 000 | 01527nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 678729 | ||
| 005 | 20210719164721.0 | ||
| 008 | 991230s2013 enk 000 0 eng|d | ||
| 020 | _a9781908999344 | ||
| 035 | _a(UK-BiTAL)04b390b0-6cc8-4749-8cf6-736aa37de2ca | ||
| 035 | _a(UK-PrUCL)1412946875 | ||
| 035 | _a(UK-PrUCL)1010599 | ||
| 035 | _a(UK-MaMUL)2096405 | ||
| 040 |
_aUK-PrUCL _dUK-PrUCL _dUkLoUWL |
||
| 082 | 0 |
_a338.4'7910688 _222 |
|
| 100 | 1 | _aHudson, Simon. | |
| 245 | 1 | 0 |
_aCustomer service for hospitality and tourism/ _cSimon Hudson, Louise Hudson.. |
| 260 |
_aOxford : _bGoodfellow, _c2013. |
||
| 300 |
_axiii,304 p. : _bill., ports. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aCustomer service is of critical importance for the for the tourism and hospitality sector now more than ever before as customers are looking to increase value for money and are less forgiving of mediocre service. However, despite its importance, quality customer service is the exception rather than the norm in many parts of the world. This book explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the 'whys' and 'hows'of customer service. It is easy to read, very current, and full of references to all the latest research from both academic and practitioner literature. | ||
| 650 | 0 |
_aTourism _xMarketing. |
|
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 942 | _n0 | ||
| 999 |
_c36297 _d36297 |
||