| 000 | 01109nam a22003258i 4500 | ||
|---|---|---|---|
| 001 | 678686 | ||
| 005 | 20230410084947.0 | ||
| 008 | 131002s2014 enk f 000 0 eng|d | ||
| 020 |
_a9780199659531 (pbk.) : _c£46.99 |
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| 035 | _a(StDuBDS)9780199659531 | ||
| 040 |
_aStDuBDS _cStDuBDS _erda _dUkLoUWL |
||
| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aBaines, Paul, _d1973- _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing / _cPaul Baines and Chris Fill. |
| 250 | _a3rd edition. | ||
| 264 | 1 |
_aOxford : _bOxford University Press, _c2014. |
|
| 300 |
_a756 pages ; _c27 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious ed.: 2011. | ||
| 520 | 8 | _aLinked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aFill, Chris, _eauthor. |
|
| 942 | _n0 | ||
| 999 |
_c36268 _d36268 |
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