000			01296nam a2200277 a 4500
001			678683
005			20210719164710.0
008			080108s2008 ne a f b 001 0 eng d
020			_a9780750684521 (pbk.) : _c£27.99
020			_a0750684526 (pbk.) : _c£27.99
035			_a()0750684526
040			_aStDuBDS _cStDuBDS _dUkLoUWL
082	0	4	_a338.4'791'0688 _222
100	1		_aAvraham, Eli.
245	1	0	_aMedia strategies for marketing places in crisis : _bimproving the image of cities, countries and tourist destinations / _cEli Avraham and Eran Ketter.
260			_aAmsterdam ; _aLondon : _bButterworth-Heinemann, _c2008.
300			_axiv, 231 p., [10] p. of plates : _bcol. ill. ; _c26 cm.
504			_aIncludes bibliographical references (p. 211-224) and index.
520	8		_aThis text discusses the various dimensions of an image crisis & different strategies to overcome it, both in practice & theory. It is based on analysis of dozens of case studies, public relations campaigns, advertisements, press releases, academic & news articles articles, & websites of cities, countries & tourist destinations.
521			_aSpecialized.
650		0	_aTourism _xMarketing.
650		0	_aPublic relations.
650		0	_aAdvertising _xTourism.
700	1		_aKetter, Eran.
942			_n0
999			_c36266 _d36266