000			01684nam a22003618i 4500
001			677003
005			20210719164209.0
008			140818s2014 enka f 000 0 eng|d
020			_a9781910158067 (hbk.) : _c£65.00
020			_a9781910158074 (pbk.) : _c£29.99
035			_a(StDuBDS)9781910158067
040			_aStDuBDS _cStDuBDS _erda _dUkLoUWL
072		7	_aCUS _2eflch
072		7	_aCUS _2ukslc
082	0	4	_a394.2'068 _223
245	0	0	_aStrategic event creation / _cLiz Sharples, Philip Crowther, Daryl May, Chiara Orefice.
264		1	_aOxford : _bGoodfellow Publishers, _c2014.
300			_a256 pages : _billustrations ; _c24 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
520	8		_aChanges in the wider environment have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and, of course, an ever more competitive event marketplace. Couple these with CSR, social media, globalisation and technology and the reasons event creation is now a strategic and multilayered responsibility are clear. 'Strategic Event Creation' is a contemporary textbook that recognises and articulates this changed reality for students and professionals.
521			_aSpecialized.
650		0	_aSpecial events _xManagement.
650		7	_aCustoms and Folklore. _2eflch
650		7	_aCustoms and Folklore. _2ukslc
700	1		_aSharples, Liz, _eauthor.
700	1		_aCrowther, Philip, _eauthor.
700	1		_aMay, Daryl, _eauthor.
700	1		_aOrefice, Chiara, _eauthor.
942			_n0
999			_c35400 _d35400