| 000 | 01428nam a22003618i 4500 | ||
|---|---|---|---|
| 001 | 676797 | ||
| 005 | 20230418192601.0 | ||
| 008 | 140710s2014 enk f 001|0 eng|d | ||
| 020 |
_a9781137279569 (hbk.) : _c£18.99 |
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| 035 | _a(StDuBDS)9781137279569 | ||
| 040 |
_aStDuBDS _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8'27 _223 |
| 100 | 1 |
_aYoung, Antony, _d1964- _eauthor. |
|
| 245 | 1 | 0 |
_aBrand media strategy : _bintegrated communications planning in the digital era / _cAntony Young. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aBasingstoke : _bPalgrave Macmillan, _c2014. |
|
| 300 | _a256 pages | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2010. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis fully updated edition of 'Brand Media Strategy' explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aSocial media. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 942 | _n0 | ||
| 999 |
_c35284 _d35284 |
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