| 000 | 01556nam a2200409 i 4500 | ||
|---|---|---|---|
| 001 | 676313 | ||
| 005 | 20230419084420.0 | ||
| 008 | 130624s2014 nyua f 000 0 eng|d | ||
| 020 |
_a9780415526524 (pbk.) : _c£44.99 |
||
| 020 |
_a9780415526517 (hbk.) : _c£95.00 |
||
| 020 |
_z9780203112359 (ebook) : _c£39.99 |
||
| 035 | _a(StDuBDS)9780415526524 | ||
| 040 |
_aStDuBDS _cStDuBDS _erda _dUkLoUWL |
||
| 072 | 7 |
_aMED _2eflch |
|
| 072 | 7 |
_aMED _2ukslc |
|
| 082 | 0 | 4 |
_a384.5'44 _223 |
| 100 | 1 |
_aWebster, James G., _eauthor. |
|
| 245 | 1 | 0 |
_aRatings analysis : _baudience measurement and analytics / _cJames G. Webster, Patricia F. Phalen, and Lawrence W. Lichty. |
| 250 | _a4th edition. | ||
| 264 | 1 |
_aNew York : _bRoutledge, _c2014. |
|
| 300 |
_axvi, 328 pages : _billustrations (black and white) ; _c23 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 520 | 8 | _aThis fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. | |
| 521 | _aSpecialized. | ||
| 650 | 0 |
_aTelevision programs _xRating _xMethodology. |
|
| 650 | 0 | _aTelevision viewers. | |
| 650 | 0 |
_aRadio programs _xRating _xMethodology. |
|
| 650 | 0 | _aRadio audiences. | |
| 650 | 7 |
_aMedia Studies. _2eflch |
|
| 650 | 7 |
_aMedia Studies. _2ukslc |
|
| 700 | 1 |
_aPhalen, Patricia F., _eauthor. |
|
| 700 | 1 |
_aLichty, Lawrence Wilson, _eauthor. |
|
| 942 | _n0 | ||
| 999 |
_c35038 _d35038 |
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