| 000 | 02621nam a22003978i 4500 | ||
|---|---|---|---|
| 001 | 676312 | ||
| 005 | 20210719164006.0 | ||
| 008 | 140410s2014 enk b 001 0 eng | ||
| 010 | _a2014008274 | ||
| 020 | _a9782940411962 (paperback) | ||
| 035 | _a(DLC) 2014008274 | ||
| 040 |
_aDLC _beng _cDLC _erda _dUkLoUWL |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aZ246 _b.A53 2014 |
| 082 | 0 | 0 |
_a741.6 _223 |
| 084 |
_aART028000 _aDES007000 _2bisacsh |
||
| 100 | 1 | _aAmbrose, Gavin. | |
| 245 | 1 | 0 |
_aDesign genius : _bthe ways and workings of creative thinkers / _cGavin Ambrose. |
| 263 | _a1408 | ||
| 264 | 1 |
_aLondon ; _aNew York : _bFairchild Books AVA, _c2014. |
|
| 300 | _apages cm. | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 490 | 0 | _aCreative core | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 8 | _aMachine generated contents note: IntroductionChapter one: Thinking in wordsWhere words come from......and where they are goingChapter two: Thinking in imagesLooking closelyLooking from a distanceWhat to leave in and what to take outConstructing meaningChapter three: Thinking in numbersUnderstanding proportionUsing numbers in designPoints of referenceUsing and breaking rulesChapter four: Thinking in formHow we 'see' shapesUsing form to control designControlling user reactionsChapter five: Thinking in colourWhat colours meanColour as a toolChapter six: Thinking processesDesign processesBusiness processesMarket processesGlossaryBibliographyIndex. | |
| 520 |
_a"Design Genius celebrates the creative thought processes of several leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the visual curiosities presented in this book aim to engage, provoke and inspire.Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has something for everyone. Readers will delight in the visual and tactile effects of a number of subtle design features, as well as the vast array of illustrations on display. In-depth discussions with the creatives themselves as well as more practical design tips will also help you to discover the power of your own creative problem-solving skills"-- _cProvided by publisher. |
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| 650 | 0 | _aGraphic design (Typography) | |
| 650 | 0 |
_aType and type-founding _xDigital techniques. |
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| 650 | 0 | _aBook design. | |
| 650 | 0 | _aPrinting. | |
| 650 | 7 |
_aART / Techniques / General. _2bisacsh |
|
| 650 | 7 |
_aDESIGN / Graphic Arts / General. _2bisacsh |
|
| 942 | _n0 | ||
| 999 |
_c35037 _d35037 |
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