000 01601nam a22003978i 4500
001 675834
005 20210719163858.0
008 140624s2014 enk f 000 0 eng|d
020 _a9781137379276 (hbk.) :
_c£29.99
035 _a(StDuBDS)9781137379276
040 _aStDuBDS
_cStDuBDS
_erda
072 7 _aBUS
_2eflch
072 7 _aBUS
_2ukslc
082 0 4 _a658.8'34'02856312
_223
100 1 _aFinlay, Steven,
_d1969-
_eauthor.
245 1 0 _aPredictive analytics, data mining and big data :
_bmyths, misconceptions and methods /
_cSteven Finlay.
264 1 _aBasingstoke :
_bPalgrave Macmillan,
_c2014.
300 _a272 pages ;
_c22 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 1 _aBusiness in the digital economy
520 8 _aThis in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
521 _aSpecialized.
650 0 _aConsumer profiling.
650 0 _aConsumer behavior
_xForecasting.
650 0 _aManagement
_xData processing.
650 0 _aBusiness planning
_xData processing.
650 0 _aDecision making
_xData processing.
650 0 _aData mining.
650 0 _aBig data.
650 7 _aBusiness and Management.
_2eflch
650 7 _aBusiness and Management.
_2ukslc
830 0 _aBusiness in the digital economy.
942 _n0
999 _c34847
_d34847