000			01069nam a2200349 a 4500
001			674943
005			20230418175905.0
008			110331s2011 sz a b |0|1 0|eng d
015			_aGBB144290 _2bnb
020			_a9782940411566 (pbk.) : _c£26.50
020			_a2940411565 (pbk.) : _c£26.50
020			_z9782940447183 (e-ISBN)
035			_a(Uk)015786229
040			_aStDuBDS _beng _cStDuBDS _dUk
042			_aukblsr
082	0	4	_a659.1 _223
100	1		_aBurtenshaw, Ken.
245	1	4	_aThe fundamentals of creative advertising / _cKen Burtenshaw, Nik Mahon, Caroline Barfoot.
250			_a2nd edition.
260			_aLausanne : _bAVA Academia, _cc2011.
300			_a183 p. : _bill. (chiefly col.) ; _c23 cm.
490	0		_aAVA fundamental series
500			_aText on inside covers.
500			_aFormerly CIP. _5Uk
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising.
650		0	_aAdvertising campaigns.
650		0	_aCommercial art.
700	1		_aMahon, Nik.
700	1		_aBarfoot, Caroline.
942			_n0
999			_c34478 _d34478