000 01172nam a2200301 a 4500
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008 120119s2012 enkab f 001 0 eng|d
020 _a9780273760979 (pbk.) :
_c£49.99
020 _a0273760971 (pbk.) :
_c£49.99
035 _a(StDuBDS)0273760971
040 _aStDuBDS
_cStDuBDS
_dUK-LoTVU
072 7 _aBUS
_2eflch
082 0 4 _a658'.049
_223
100 1 _aRugman, Alan M.
245 1 0 _aInternational business /
_cAlan M. Rugman, Simon Collinson.
250 _a6th edition.
260 _aHarlow :
_bPearson,
_c2012.
300 _axxxii, 765 p. :
_bcol. ill., col. maps ;
_c27 cm.
500 _aPrevious ed.: 2009.
504 _aIncludes bibliographical references and index.
520 8 _aTaking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China.
521 _aSpecialized.
650 0 _aInternational business enterprises
_xManagement.
650 0 _aStrategic planning.
700 1 _aCollinson, Simon.
942 _n0
999 _c33758
_d33758