000			01261nam a22002898a 4500
001			671845
005			20230418175846.0
008			110822s2012 cau f 001 0 eng d
020			_a9781412987240 (pbk.) : _c£25.99
020			_a1412987245 (pbk.) : _c£25.99
035			_a(StDuBDS)1412987245
040			_aStDuBDS _cStDuBDS _dUK-LoTVU
072		7	_aBUS _2eflch
082	0	4	_a659.1'072 _223
245	0	0	_aUsing qualitative research in advertising : _bstrategies, techniques, and applications / _cMargaret A. Morrison ... [et al.].
250			_a2nd edition.
260			_aLos Angeles, Calif. ; _aLondon : _bSAGE, _c2012.
300			_axv, 218 p.
504			_aIncludes bibliographical references and index.
520	8		_aDesigned for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do and how they aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation.
521			_aSpecialized.
650		0	_aAdvertising _xResearch.
650		0	_aMarketing research _xMethodology.
650		0	_aQualitative research.
700	1		_aMorrison, Margaret A.
942			_n0
999			_c33655 _d33655