| 000 | 01293nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 671772 | ||
| 005 | 20230419135820.0 | ||
| 008 | 120208s2012 enka f 001 0 eng|d | ||
| 020 |
_a9780500516232 (hbk.) : _c£22.50 |
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| 020 |
_a0500516235 (hbk.) : _c£22.50 |
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| 035 | _a(StDuBDS)0500516235 | ||
| 040 |
_aStDuBDS _cStDuBDS |
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| 072 | 7 |
_aBUS _2eflch |
|
| 082 | 0 | 4 |
_a659.1 _223 |
| 100 | 1 |
_aBarry, Pete _q(Pete S.) |
|
| 245 | 1 | 4 |
_aThe advertising concept book : _bthink now, design later : a complete guide to creative ideas, strategies and campaigns / _cPete Barry. |
| 250 | _a2nd edition. | ||
| 260 |
_aLondon : _bThames & Hudson, _c2012. |
||
| 300 |
_a296 p. : _bill. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2008. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aHere is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising campaigns. | |
| 650 | 0 | _aAdvertising copy. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 942 | _n0 | ||
| 999 |
_c33646 _d33646 |
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