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| 008 | 130117s2013 enk fs 000|0|eng|d | ||
| 020 | _a9780203492208 (ebook) | ||
| 035 | _a(StDuBDS)AH25008246 | ||
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_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda _epn _dUkPrAHLS |
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_aBUS _2ukslc |
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_aJFD _2bicssc |
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_aJBCT _2thema |
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| 100 | 1 |
_aMcStay, Andrew, _d1975- _eauthor. |
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| 245 | 1 | 0 |
_aCreativity and advertising : _baffect, events and process / _cby Andrew McStay. |
| 264 | 1 |
_aLondon : _bRoutledge, _c2013. |
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| 300 | _a1 online resource | ||
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_atext _2rdacontent |
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_acomputer _2rdamedia |
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_aonline resource _2rdacarrier |
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| 366 | _b20130619 | ||
| 520 | 8 | _aCreativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the `event'. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014. | |
| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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| 588 | _aDescription based on CIP data; resource not viewed. | ||
| 650 | 0 | _aCreativity in advertising. | |
| 650 | 7 |
_aBusiness and Management. _2ukslc |
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_aMedia studies _2thema |
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| 655 | 7 | _2lcsh | |
| 776 | 0 | 8 |
_iPrint version : _z9780415519540 |
| 856 | 4 | 0 | _uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780203492208 |
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