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007			cr||||||||||||
008			100915s2011 nyuac fs 001|0|eng|d
020			_a9781435456532 (ebook)
035			_a(StDuBDS)AH37534374
040			_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _dUkPrAHLS
072		7	_aBUS _2ukslc
072		7	_aKC _2bicssc
072		7	_aJNT _2bicssc
072		7	_aKC _2thema
072		7	_aJNT _2thema
072		7	_aKJ _2thema
100	1		_aAgresta, Stephanie.
245	1	0	_aPerspectives on social media marketing : _cthe agency perspective, Stephanie Agresta, the brand perspective, B. Bonin Bough.
260			_aBoston, Mass. : _bCourse Technology Cengage Learning, _cc2011.
300			_axx, 304 p. : _bill., ports.
366			_b20101015
500			_aIncludes index.
520	8		_a'Perspectives on Social Media Marketing' addresses 90-100 compelling and important issues that marketers deal with on a regular basis when it comes to social media. _bPERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
530			_aAlso available in printed form ISBN 9781435456525
533			_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web.
650		0	_aViral marketing.
650		0	_aSocial media _xEconomic aspects.
650		0	_aOnline social networks _xEconomic aspects.
650		7	_aBusiness and Management. _2ukslc
650		7	_aEconomics _2thema
650		7	_aTeaching skills & techniques _2thema
650		7	_aBusiness & Management _2thema
655		7	_2lcsh
700	1		_aBough, B. Bonin.
856	4	0	_uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781435456532
942			_n0 _2ddc
999			_c33469 _d33469