| 000 | 01241nam a22003378i 4500 | ||
|---|---|---|---|
| 001 | 626076 | ||
| 005 | 20210719162839.0 | ||
| 008 | 130110s2013 nyua f 001 0 eng|d | ||
| 020 |
_a9780393733860 (pbk.) : _c£40.00 |
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| 035 | _a(StDuBDS)9780393733860 | ||
| 040 |
_aStDuBDS _cStDuBDS _erda _dUK-LoTVU |
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| 072 | 7 |
_aBUS _2eflch |
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| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a659.1 _223 |
| 100 | 1 |
_aFelton, George, _d1947- _eauthor. |
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| 245 | 1 | 0 |
_aAdvertising : _bconcept and copy / _cGeorge Felton. |
| 250 | _a3rd edition. | ||
| 264 | 1 |
_aNew York : _bW.W. Norton, _c2013. |
|
| 300 |
_a320 pages : _billustrations (black and white, and colour) ; _c22 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious ed.: 2006. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _a'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising copy. | |
| 942 | _n0 | ||
| 999 |
_c33171 _d33171 |
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