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008			100115s2011 enkac fs 001 0 eng|d
020			_a9780273726272 (ebook)
035			_a(StDuBDS)AH37531486
040			_aStDuBDS _cStDuBDS _dStDuBDSZ _dUkPrAHLS _dUkLoUWL
072		7	_aBUS _2ukslc
072		7	_aKJS _2bicssc
072		7	_aKJVG _2bicssc
072		7	_aKJK _2bicssc
072		7	_aKJS _2thema
072		7	_aKJVG _2thema
072		7	_aKJK _2thema
100	1		_aHollensen, Svend.
245	1	0	_aGlobal marketing : _ba decision-oriented approach / _cSvend Hollensen.
250			_a5th edition.
260			_aHarlow : _bFinancial Times Prentice Hall, _c2011.
300			_axliii, 756 p. : _bcol. ill., col. ports.
366			_b20100708
500			_aPrevious ed.: 2007.
504			_aIncludes bibliographical references and index.
520	8		_aWritten from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field. _bThe globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
530			_aAlso available in printed form ISBN 9780273726227
533			_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web.
650		0	_aExport marketing.
650		0	_aExport marketing _vCase studies.
650		7	_aBusiness and Management. _2ukslc
650		7	_aSales & marketing _2thema
650		7	_aMultinationals _2thema
650		7	_aInternational business _2thema
655		7	_2lcsh
856	4	0	_uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780273726272 _zclick to view 7 copies
942			_n0 _2ddc
999			_c32356 _d32356