| 000 | 01162nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 618625 | ||
| 005 | 20210719161756.0 | ||
| 008 | 090910s2010 enka f 001 0 eng|d | ||
| 020 |
_a9780470998229 (pbk.) : _c£32.99 |
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| 020 |
_a0470998229 (pbk.) : _c£32.99 |
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| 035 | _a()0470998229 | ||
| 040 |
_aStDuBDS _cStDuBDS |
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| 072 | 7 |
_aBUS _2eflch |
|
| 082 | 0 | 4 |
_a658.8'27 _222 |
| 100 | 1 |
_aDavis, John, _d1960 Feb. 17- |
|
| 245 | 1 | 0 |
_aCompetitive success : _bhow branding adds value / _cJohn A. Davis. |
| 260 |
_aChichester : _bWiley, _c2010. |
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| 300 |
_axxiv, 397 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis guide explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. | |
| 521 | _aSpecialized. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 | _aCompetition. | |
| 650 | 0 | _aSuccess in business. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 942 | _n0 | ||
| 999 |
_c31405 _d31405 |
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