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007			cr||||||||||||
008			081128s2009 ne ac fs 001 0 eng|d
020			_a9780080949628 (ebook)
035			_a(StDuBDS)AH23091903
040			_aStDuBDS _cStDuBDS _dStDuBDSZ _dUkPrAHLS
072		7	_aSPO _2ukslc
072		7	_aKNSJ _2bicssc
072		7	_aWSBM _2bicssc
072		7	_aKNSP _2bicssc
072		7	_aSCBM _2thema
072		7	_aKNS _2thema
100	1		_aMasterman, Guy.
245	1	0	_aStrategic sports event management / _cGuy Masterman.
250			_a2nd edition.
260			_aAmsterdam ; _aLondon : _bButterworth-Heinemann, _c2009.
300			_axxii, 354 p. : _bcol. ill., col. ports.
366			_b20090324
500			_aPrevious ed.: Oxford: Elsevier Butterworth-Heinemann, 2004.
504			_aIncludes bibliographical references and index.
520	8		_aBuilding a conceptual framework for planning, organizing, managing and evaluating sports events, this work illustrates the importance of long-term and short term strategic plans and the impact of hosting sports events. _bThe hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: Olympic Edition provides students and event managers with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to understand the importance of a strategic approach, and shows how to implement strategies that can achieve successful sports events over the short and long-term. The text uses international case studies throughout to offer real-world insight in both larger and smaller events. Plus, in this new Olympic edition, a case study from the Beijing Olympiad is included in each chapter. Through this topical and timely addition to the text, we can understand the lessons to be learned by events mangers of events of all sizes. Written by an experienced author and using first-hand research the text looks at: the organizations involved such as the IOC, FIFA and IAAF, and their interactions with charities, the media and promoters the short-term and long-term benefits of the planning process evaluating the event, its impacts and legacies operational strategies including finance, ticketing, transport, venues, IT, communications, equipment and personnel the bidding process and what is required for a successful bid Strategic Sports Event Management: Olympic Edition builds on the substantial success of the first edition and is vital reading for students and practitioners alike.
530			_aAlso available in printed form ISBN 9781856175234
533			_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web.
650		0	_aSports tournaments _xManagement.
650		0	_aStrategic planning.
650		7	_aSport. _2ukslc
650		7	_aSports management & facilities _2thema
650		7	_aHospitality & service industries _2thema
655		7	_2lcsh
856	4	0	_uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780080949628
942			_n0 _2ddc
999			_c30792 _d30792