000			01960nam a22003258a 4500
001			613385
005			20230411151851.0
008			090824s2010 enka f b 001 0 eng|d
020			_a9780199556601 (pbk.) : _c£37.99
020			_a0199556601 (pbk.) : _c£37.99
035			_a()0199556601
040			_aStDuBDS _cStDuBDS _dUK-LoTVU
082	0	4	_a658.8'02 _222
100	1		_aWest, Douglas C.
245	1	0	_aStrategic marketing : _bcreating competitive advantage / _cDouglas West, John Ford and Essam Ibrahim.
250			_a2nd edition.
260			_aOxford : _bOxford University Press, _c2010.
300			_axxvi, 585 p. : _bcol. ill. ; _c25 cm.
500			_aPrevious ed.: 2006.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: Overview and strategy blueprint; Marketing strategy: analysis and perspectives - Where are we now?: Environmental and internal analysis: market information and intelligence - Where do we want to be?: Strategic marketing decisions, choices, and mistakes; Segmentation, targeting, and positioning strategies; Branding strategies; Relational and sustainability strategies - How will we get there?: Product innovation and development strategies; Service marketing strategies; Pricing and distribution; Marketing communications; E-marketing strategies; Social and ethical strategies - Did we get there?: Strategy implementation, control, and metrics - End-of-book case studies.
520	8		_aThis text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
521			_aSpecialized.
650		0	_aMarketing.
650		0	_aMarketing _xManagement.
650		0	_aStrategic planning.
700	1		_aFord, John B. _q(John Battice), _d1949-
700	1		_aIbrahim, Essam.
942			_n0
999			_c30127 _d30127