| 000 | 02408nam a2200565 i 4500 | ||
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| 001 | 611706 | ||
| 005 | 20230418175709.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr|||||||||||| | ||
| 008 | 190512s2011 sz a sb 001|0|eng d | ||
| 020 | _a9782940439911 (ebook) | ||
| 035 | _a(StDuBDS)AH33054806 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _epn _dUkPrAHLS |
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| 072 | 7 |
_aBUS _2ukslc |
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| 072 | 7 |
_aAKC _2bicssc |
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| 072 | 7 |
_aKJSA _2bicssc |
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| 072 | 7 |
_aAKC _2thema |
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| 072 | 7 |
_aKJSA _2thema |
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| 072 | 7 |
_aAKL _2thema |
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| 100 | 1 | _aBurtenshaw, Ken. | |
| 245 | 1 | 4 |
_aThe fundamentals of creative advertising / _cKen Burtenshaw, Nik Mahon, Caroline Barfoot. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aLausanne ; _aLondon : _bAVA Pub. SA, _c2011. |
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| 300 |
_a1 online resource (1 online resource (183 pages)) : _billustrations (chiefly color). |
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| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 366 | _b20061204 | ||
| 490 | 1 | _aAVA academia | |
| 500 | _a"An AVA book"--Page 2. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aAdvertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. | |
| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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| 588 | 0 | _aPrint version record. | |
| 588 | _aDerived record based on unviewed print version record. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising campaigns. | |
| 650 | 0 | _aCommercial art. | |
| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 650 | 7 |
_aGraphic design _2thema |
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| 650 | 7 |
_aAdvertising _2thema |
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| 650 | 7 |
_aIllustration & commercial art _2thema |
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| 655 | 0 | _2lcsh | |
| 700 | 1 | _aMahon, Nik. | |
| 700 | 1 | _aBarfoot, Caroline. | |
| 776 | 0 | 8 |
_iPrint version : _z9782940447183 |
| 830 | 0 | _aAVA academia. | |
| 856 | 4 | 0 | _uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9782940439911 |
| 942 |
_n0 _2ddc |
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| 999 |
_c29745 _d29745 |
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