000			01141nam a2200277 a 4500
001			607943
005			20210719160532.0
008			100125s2010 at a f 000 0 eng|d
020			_a9780195573565 (hbk.) : _c£22.50
020			_a0195573560 (hbk.) : _c£22.50
035			_a()0195573560
040			_aStDuBDS _cStDuBDS
072		7	_aBUS _2eflch
082	0	4	_a658.8'27 _222
100	1		_aSharp, Byron.
245	1	0	_aHow brands grow : _bwhat marketers don't know / _cByron Sharp and the researchers of the Ehrenberg-Bass Institute.
260			_aSouth Melbourne, Vic. ; _aOxford : _bOxford University Press, _c2010.
300			_axvii, 228 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references.
520	8		_aThis book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.
521			_aSpecialized.
650		0	_aBranding (Marketing)
650		7	_aBusiness and Management. _2eflch
710	2		_aEhrenberg-Bass Institute.
942			_n0
999			_c29226 _d29226