000			01076nam a22002778a 4500
001			605899
005			20210719160405.0
008			080702s2008 sz a f 000 0 eng d
020			_a9782940373840 (pbk.) : _c£17.95
020			_a2940373841 (pbk.) : _c£17.95
035			_a()2940373841
040			_aStDuBDS _cStDuBDS _dUK-LoTVU
082	0	4	_a658.8'342 _222
100	1		_aNoel, Hayden.
245	1	0	_aConsumer behaviour / _cby Hayden Noel.
260			_aLausanne ; _aWorthing : _bAVA Academia, _c2008.
300			_a176 p. : _bcol. ill. ; _c23 cm.
490	1		_aBasics marketing ; _v1
504			_aIncludes bibliography (p.176).
520	8		_aThis title provides the reader with an accessible, colourful and up-to-the-minute overview of consumer behaviour in the marketplace. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends on consumer behaviour.
521			_aSpecialized.
650		0	_aConsumer behavior.
650		0	_aMarketing.
830		0	_aBasics marketing ; _v1.
942			_n0
999			_c28932 _d28932