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020			_a9780521576291 (pbk.) : _c£23.99
020			_a0521576296 (pbk.) : _c£23.99
035			_a(UK-WkNB)9780521576291
040			_aUK-WkNB _beng _cUK-WkNB _dUK-LoTVU
072		7	_aJMH
072		7	_aPSY
082	0	4	_a300.723 _221
100	1		_aTourangeau, Roger.
245	1	4	_aThe psychology of survey response / _cRoger Tourangeau, Lance J. Rips, Kenneth Rasinski.
260			_aCambridge : _bCambridge University Press, _c2000.
300			_axiii, 401 p. : _bill. ; _c23 cm.
365			_a02 _b23.99 _cGBP _d00 _hZ 23.99 0.0 23.99 0.00 _jGB _kxxk _mCambridge University Press _2onix-pt
366			_b20000313 _cIP 20091210 _fACUPRA _jGB _kxxk _mCambridge University Press _2UK-WkNB
500			_aPaperback. Trade paperback (US).
505	0		_aIntroduction - Respondents' understanding of survey questions - The role of memory in survey responding - Answering questions about date and durations - Attitude questions - Factual judgments and numerical estimates - Attitude judgments and context effects - Mapping and formatting - Survey reporting of sensitive topics - Mode of data collection - Impact of the application of cognitive models to survey measurement.
520			_aThis valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.
650		0	_aSocial surveys _xPsychological aspects.
650		0	_aPsychology.
650		0	_aPublic opinion polls _vEvaluation.
700	1		_aRips, Lance J.
700	1		_aRasinski, Kenneth .
942			_n0
999			_c28097 _d28097