000			01143nam a2200277 a 4500
001			592410
005			20230419121227.0
008			090414s2010 njua f 001 0 eng|d
020			_a9780470088586 (hbk.) : _c£65.00
020			_a0470088583 (hbk.) : _c£65.00
035			_a()0470088583
040			_aStDuBDS _cStDuBDS _dUkLoUWL
082	0	4	_a647'.0688 _222
100	1		_aReid, Robert D. _q(Robert Delaware), _d1940-
245	1	0	_aHospitality marketing management.
250			_a5th edition. _bRobert D. Reid, David C. Bojanic.
260			_aHoboken, N.J. : _bWiley, _cc2010.
300			_axv, 656 p. : _bcol. ill. ; _c29 cm.
500			_aPrevious ed.: 2006.
500			_aIncludes index.
520	8		_aThis is a comprehensive core marketing text specifically geared for the two- and four-year hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
521			_aSpecialized.
650		0	_aHospitality industry _xMarketing.
700	1		_aBojanic, David C.
942			_n0
999			_c27231 _d27231