000			02108nam a22003732a 4500
001			590250
005			20230419121227.0
007			ta
008			081004s2009 xxu f b||||||1|0 eng|d
020			_a9780071276153 (pbk.) : _c£42.99
020			_a0071276157 (pbk.) : _c£42.99
035			_a(UK-WkNB)9780071276153
040			_aUK-WkNB _beng _cUK-WkNB _dUK-LoTVU
072		7	_aKMT _2bicssc
072		7	_aBUS _2eflch
082	0	4	_a658.45 _222
100	1		_aArgenti, Paul A.
245	1	0	_aCorporate communication / _cPaul A. Argenti.
250			_a5th edition.
260			_aLondon : _bMcGraw Hill, _c2009.
300			_axx, 313 p. ; _c24 cm.
365			_a02 _b42.99 _cGBP _d00 _hZ 42.99 0.0 42.99 0.00 _jGB _kxxk _mMcGraw-Hill Education - Europe _2onix-pt
366			_b20090301
500			_aPrevious ed., 2007.
504			_aIncludes bibliography (p.301-303) and index.
505	0		_aThe changing environment for business case: Google in China - Communicating strategically case: Carson Containers - An overview of the corporate communication function case: Hewlett Packard Corporation - Identity, image, reputation, and corporate advertising case: Jet Blue's Valentine's Day disaster - Corporate responsibility case: Starbuck's Coffee Company - Media relations case: Adolph Coors Company - Internal communications case: Westwood Publishing - Investor relations case: Steelcase, Inc. - Government relations case: Disney - Crisis communication case: Coca-Cola in India.
520			_aShows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This book features cases that provide readers with the opportunity to participate in decisions that managers had to make on a variety of real problems.
650		0	_aBusiness communication.
650		0	_aCommunication in management.
650		0	_aCommunication in organizations.
650		7	_aBusiness communication & presentation. _2bicssc
650		7	_aBusiness and Management. _2eflch
942			_n0
999			_c26981 _d26981