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| 005 | 20230217163858.0 | ||
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| 008 | 040517s2006 enka fs 000|0|eng d | ||
| 020 | _a9780203390931 (ebook) | ||
| 035 | _a(StDuBDS)AH3707861 | ||
| 040 |
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| 100 | 1 | _aFombrun, Charles J. | |
| 245 | 1 | 0 |
_aEssentials of corporate communication / _cCharles J. Fombrun and Cees van Riel. |
| 260 |
_aLondon : _bRoutledge, _c2006. |
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| 300 |
_a408 p. : _bill. |
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| 366 | _b20070227 | ||
| 520 | 8 |
_aCommunication is vital if a company is to remain in contact with its key clients. This text demonstrates that, in order maintain or boost productivity, an organisation needs to address both internal and external communication issues so that clients, suppliers and employees are all working towards the same goal. _bThis lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field. |
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| 530 | _aAlso available in printed form ISBN 9780415328265 | ||
| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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| 650 | 0 | _aBusiness communication. | |
| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 650 | 7 |
_aAdvertising _2thema |
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| 650 | 7 |
_aOffice & workplace _2thema |
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| 650 | 7 |
_aBusiness strategy _2thema |
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| 650 | 7 |
_aPublic relations _2thema |
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| 650 | 7 |
_aBusiness & Management _2thema |
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| 650 | 7 |
_aManagement: leadership & motivation _2thema |
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| 650 | 7 |
_aSales & marketing _2thema |
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| 655 | 7 | _2lcsh | |
| 700 | 1 | _aRiel, C. B. M. van. | |
| 856 | 4 | 0 | _uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780203390931 |
| 942 |
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| 999 |
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