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020 _a9780080549538 (ebook)
035 _a(StDuBDS)AH23087969
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100 1 _aFlynn, Michael.
245 1 0 _aPublic house and beverage management :
_bkey principles and issues /
_cMichael Flynn, Caroline Ritchie and Andrew Roberts.
260 _aOxford :
_bButterworth-Heinemann,
_c2000.
300 _axv, 219p. :
_bill., facsims., forms
366 _b20000814
504 _aIncludes bibliographical references and index.
520 8 _aProviding students with a practical guide to the management aspects of the licensed trade industry, this text introduces the types of management arrangement (e.g. franchise, free house), customers and segments, and labour markets and employees.
_b'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to:* Key players* Variations in service offer* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)* Customers and segments* Labour markets and employees* Key elements in the business units* Retailing skills.The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
530 _aAlso available in printed form ISBN 9780750646789
533 _aElectronic reproduction.
_cAskews and Holts.
_nMode of access: World Wide Web.
650 0 _aBars (Drinking establishments)
_xManagement.
650 7 _aTravel and Tourism.
_2ukslc
650 7 _aHospitality & service industries
_2thema
650 7 _aHospitality & service industries
_2thema
650 7 _aManagement & management techniques
_2thema
650 7 _aTravel guides: restaurants, cafes, inns, bars
_2thema
655 7 _2lcsh
700 1 _aRitchie, Caroline.
700 1 _aRoberts, Andrew.
856 4 0 _uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780080549538
942 _n0
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