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008			080305r20082005enka e b 001 0 eng d
020			_a9780749450243 (pbk.) : _c£18.99
020			_a074945024X (pbk.) : _c£18.99
035			_a()074945024X
040			_aStDuBDS _cStDuBDS _dUK-LoTVU
082	0	4	_a659.1'019 _222
100	1		_aDu Plessis, Erik.
245	1	4	_aThe advertised mind : _bgroundbreaking insights into how our brains respond to advertising / _cErik du Plessis.
260			_aLondon : _bKogan Page, _c2008.
300			_axxiv, 232 p. : _bill. ; _c24 cm.
500			_aOriginally published: 2005.
500			_aPublished in association with Millward Brown.
504			_aIncludes bibliographical references (p. 221-226) and index.
520			_aThe author draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why 'ad-liking' is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy.
650		0	_aAdvertising _xPsychological aspects.
650		0	_aConsumers _xPsychology.
650		0	_aMotivation research (Marketing)
710	2		_aMillward Brown (Firm)
942			_n0
999			_c24738 _d24738