000			01111nam a2200241 a 4500
001			575700
005			20210719154238.0
007			ta
008			080407s2008 xxka e b 001 0 eng d
020			_a9780199228010 (hbk.) : _c£16.99
020			_a0199228019 (hbk.) : _c£16.99
035			_a()0199228019
040			_aStDuBDS _cStDuBDS _dUK-LoTVU
082	0	4	_a659.1'0941 _222
100	1		_aFletcher, Winston.
245	1	0	_aPowers of persuasion : _bthe inside story of British advertising, 1951-2000 / _cWinston Fletcher.
260			_aOxford : _bOxford University Press, _c2008.
300			_a[vii], 288 p., [16] p. of plates : _bill. (some col.) ; _c24 cm.
504			_aIncludes bibliographical references (p. 256-265) and index.
520			_aDuring the second half of the 20th century advertising in Britain led the world. 'Powers of Persuasion' tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes and case histories - written from the inside by an industry leader.
650		0	_aAdvertising _zGreat Britain _xHistory _y20th century.
942			_n0
999			_c24732 _d24732