000			03177nam a2200433 a 4500
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007			cr||||||||||||
008			040721s2005 ne a fsb 001|0|eng d
020			_a9780080468570 (ebook)
035			_a(StDuBDS)AH23082764
040			_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _dUkPrAHLS
050		4	_aHF5415.13
072		7	_aBUS _2ukslc
072		7	_aKJ _2bicssc
072		7	_aKJS _2bicssc
072		7	_aKJ _2thema
072		7	_aKJS _2thema
100	1		_aWilson, R. M. S. _q(Richard Malcolm Sano)
245	1	0	_aStrategic marketing : _bplanning, implementation and control / _cRichard M.S. Wilson and Colin Gilligan.
250			_a3rd edition.
260			_aAmsterdam ; _aLondon : _bElsevier Butterworth-Heinemann, _c2005.
300			_axii, 867 p. : _bill.
366			_b20041130
500			_aPrevious ed.: 1997.
504			_aIncludes bibliographical references (p. 813-851) and index.
520	8		_aThis new, revised and updated third edition includes completely new chapters and extensive new material covering issues such as the changing role of marketing, approaches to analyzing marketing capability, e-marketing, branding, customer relationship management myopia and the decline of loyalty. _bThis third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
530			_aAlso available in printed form ISBN 9780750659383
533			_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web.
650		0	_aMarketing _xManagement.
650		0	_aStrategic planning.
650		7	_aBusiness and Management. _2ukslc
650		7	_aBusiness & Management _2thema
650		7	_aSales & marketing _2thema
655		7	_2lcsh
700	1		_aGilligan, Colin.
856	4	0	_uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780080468570
942			_n0 _2ddc
999			_c24579 _d24579