| 000 | 01085nam a2200289 a 4500 | ||
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| 001 | 561922 | ||
| 005 | 20230410090146.0 | ||
| 007 | ta | ||
| 008 | 070202s2007 xxka f b 001 0 eng d | ||
| 020 |
_a9780273706748 (pbk.) : _c£36.99 |
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| 020 |
_a0273706748 (pbk.) : _c£36.99 |
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| 040 |
_aStDuBDS _cStDuBDS |
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| 082 | 0 | 4 |
_a658.8'02 _222 |
| 100 | 1 | _aRanchhod, Ashok. | |
| 245 | 1 | 0 |
_aMarketing strategies : _ba contemporary approach. |
| 250 |
_a2nd edition. _bAshok Ranchhod and Cǎlin Gurǎu. |
||
| 260 |
_aHarlow : _bFinancial Times Prentice Hall, _cc2007. |
||
| 300 |
_axxi, 416 p. : _bill. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2004. | ||
| 504 | _aIncludes bibliographical references (p. 392-407) and index. | ||
| 520 | _aWritten for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aGurǎu, Cǎlin. | |
| 942 | _n0 | ||
| 999 |
_c23089 _d23089 |
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