000			01108nam a22002418a 4500
001			559810
005			20210719153320.0
008			040517s2007 xxka f 001 0 eng d
020			_a041532825X (hbk.) : _c£80.00
020			_a0415328268 (pbk.) : _c£24.99
035			_a()041532825X
040			_aStDuBDS _dUK-LoTVU
082	0	4	_a651.7 _222
100	1		_aRiel, Cees B.M. van.
245	1	0	_aEssentials of corporate communication : _bimplementing practices for effective reputation management/ _cCees B.M. van Riel and Charles J. Fombrun.
260			_aLondon : _bRoutledge, _c2007.
300			_axvi, 306 p. : _bill. ; _c25 cm.
504			_aIncludes bibliography (p.284-301) and index.
520			_aCommunication is vital if a company is to remain in contact with its key clients. This text demonstrates that, in order maintain or boost productivity, an organisation needs to address both internal and external communication issues so that clients, suppliers and employees are all working towards the same goal.
650		0	_aBusiness communication.
700	1		_aFombrun, Charles J.
942			_n0
999			_c22924 _d22924